The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of businesses have good and awesome ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still require client reviews. There is no other way around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

82% Of Consumers Check Out Review Sites Due To The Fact That They Wish To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.

Review sites are places that customers go to get the truth about a service, item or business. Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

89% Of Customers Browse A Businesses Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs