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Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Articles, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a lawyer or a physician.
Young people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Customers Could Spend 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
83% Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take notice of consumers' suggestions online.
Source: Statuslabs
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal