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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.
Source: RevLocal
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews go on without a reaction. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall score.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The better other users describe your service or product, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Posted On Twitter Can Help Improve Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Overall two-thirds of businesses have exceptional and good scores. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine