67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

95% Of Disappointed Consumers Will Return To A Business If A Company Manages To Resolve Problems Quickly And Effectively

Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

American Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Shared On Twitter Can Improve Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. Overall, businesses have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to pay attention to consumers' recommendations online.

Source: Statuslabs