Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have great and awesome ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There's no way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

US Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

89% Of Customers Browse A Companies Responses To Reviews

Not only do a lot of clients read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when customers have to select a service provider.

Source: DemandGenReport

82 Percent Of Consumers Visit Review Sites Because They Wish To Acquire An Item Or A Service And Wish To Get The Truth About Business Services And Products.

Review websites are locations that people go to get the truth about a service, business or product . Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to customer review statistics, a whopping 19 percent of customers always trust online reviews and never a buy without checking out reviews initially.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs