Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Income

Businesses that treat clients well usually prosper, review websites help ensure of that.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as advice from loved ones.

Source: Brightlocal

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to choose a service provider.

Source: DemandGenReport