The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

70% Of Consumers Choose To Discover A Business Through Posts And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Given that the vast majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

USA Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

89% Of Shoppers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their cell phones.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal