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More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as guidance from friends and family.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your clients creates trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Since They Desire To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.
Users come since they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
US Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
15% Of Customers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of potential customers won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the potential consumers are trying to find. Almost a third of customers say composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.
Source: Fan and Fuel