77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Customers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Disappointed Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two thirds of businesses have good and awesome scores. Only 5% of companies have a score below three stars.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a site can just presume when it concerns trust.

Source: Review Trackers

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal