Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to trust a local business.

Source: RevLocal

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers go to Yelp monthly. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Quickly And Effectively

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center