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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
70 Percent Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Normally, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
89% Of Shoppers Choose To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, consumers prefer to read reviews on their cell phones.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the same weight as recommendations from friends and family.
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company
Consumers do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general popularity of a site can just presume when it concerns trust.
Source: Review Trackers
83 Percent Of Consumers Don't Trust Advertising
The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads choose to take note of customers' suggestions online.
Source: Statuslabs