Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Over Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that show the value of online scores. Now that news of client fulfillment travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star score.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

95% Of Dissatisfied Clients Will Return To A Business If A Company Deals With Problems Quickly And Efficiently

Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably generally prosper, review websites help make certain of that.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp every month. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Most Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone