The Average Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review data, a massive 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

70% Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential consumers will not even think about working with a company they can't find viewpoints about.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation does not affect simply the consumers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Posted On Twitter Can Increase Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your product or service, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers happy is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star score.

Source: Brightlocal