49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not impact simply the clients. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If A Business Handles Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business

Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Due To The Fact That They Desire To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.

Users come because they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers have to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your customers creates trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone