64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as advice from loved ones.

Source: Brightlocal

77% Of Consumers Would Likely Leave A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

United States Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Customers Could Spend 31% More With A Business That Has Great Reviews

Focus on this statistic. The better other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when clients have to select a service provider.

Source: DemandGenReport

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the vast bulk of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a third of consumers say written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are even more likely to work with an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal