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73% Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the potential customers are trying to find. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
United States Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
15% Of Customers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of prospective consumers will not even consider working with a company they can't find opinions about.
Source: Statuslabs
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of companies have great and exceptional rankings. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
More Than Half Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our buying decisions.
According to social reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
83% Of All Young Clients Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all clients to give a review on their business.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Read A Companies Reactions To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Many Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center