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Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and score statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of companies have outstanding and great rankings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
15% Of Users Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of prospective consumers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are plainly the more vocal ones.
Source: Statista
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal