70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income

Businesses that treat clients well normally prosper, review websites help make certain of that.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

82% Of Customers Visit Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Wish To Get The Truth About Business Services And Products.

Review websites are places that people go to get the truth about a product, business or service . Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider