Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the large majority of customers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have exceptional and awesome rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Reviews Published On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as suggestions from loved ones.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal