63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that highlight the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a perfect five star score.

Source: Brightlocal

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

More Than Half Of People Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

If A Business Manages To Fix Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers go to Yelp each month. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 6% Of Consumers Don't Trust Customer Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal