77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Practically a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the huge majority of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Unsatisfied Clients Will Return To A Business If A Business Makes An Effort To Solve Problems Quickly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to customer review stats, a whopping 19% of customers always rely on online reviews and never ever a buy without reading reviews initially.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers well typically flourish, review sites help make certain of that.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There is no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

The Majority Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do a lot of individuals check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs