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72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There is no skirting around it. Customers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as advice from family and friends.
Source: Brightlocal
89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their smart phones.
Source: Statista
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have good and awesome ratings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers fairly typically prosper, review sites help make certain of that.
Source: Statuslabs
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals know the value of being informed. User-generated material has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential clients are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal