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Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
The Typical Review Length Has Become 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.
Although we now know why client reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation doesn't impact simply the consumers. Potential team members also look at scores and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
Customers Could Invest 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
US Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.
Source: Statista