Just 6% Of Consumers Don't Trust Customer Reviews At All

According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of All Young People Were Asked To Post A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

95% Of Disappointed Clients Will Go Back To A Company If A Business Takes Care Of Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

82% Of Customers Visit Review Sites Due To The Fact That They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.

Review websites are places that customers go to get the truth about a service, business or product . Users come since they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

70% Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers check out Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation doesn't affect just the customers. Potential employees also look at rankings and read reviews.

Source: Deloitte

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the basic appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers