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Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take notice of this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and ranking stats show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Most Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation does not affect simply the clients. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews remain without a response. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Unsatisfied Clients Will Return To A Company If A Company Manages To Fix Issues Quickly And Efficiently
Consumers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Google Accounts For 57.5% Of All Reviews World Wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can only presume when it concerns trust.
Source: Review Trackers
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as advice from family and friends.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Given that the large majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal