91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as advice from loved ones.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are searching for. Almost a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Reviews Posted On Twitter Can Help Increase Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score really helps your overall score.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone