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73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Nearly a third of customers say composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking data reveal people value the opinion of peers more than any other material.
Source: Collective Bias
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a website can just go so far when it pertains to trust.
Source: Review Trackers
90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to customer review data, a tremendous 19 percent of consumers constantly rely on online reviews and never a purchase without checking out reviews first.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users describe your services or product, the more money you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo