Software Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as recommendations from family and friends.

Source: Brightlocal

83% Of All Young Customers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

15 Percent Of Visitors Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of potential clients will not even think about working with a company they can't find opinions about.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

United States Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers