The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and awesome ratings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge majority of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

Because They Desire To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.

Users come because they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

If A Company Handles Issues Quickly And Efficiently, 95% Of Disappointed Customers Will Return To A Business

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Customers Choose To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile browser, clients prefer to read reviews on their smart phones.

Source: Statista

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal