If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp each month. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would leave a review to educate others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

15% Of Visitors Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and awesome ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

A Lot Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat clients well usually succeed, review sites help make sure of that.

Source: Statuslabs

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are searching for. Nearly a third of consumers state written reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

More Than Half Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone