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70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
No matter how captivating your marketing is, you still need client reviews. There's no other way around it. Clients are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
83% Of All Younger Shoppers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Since the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.
Source: RevLocal
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a great experience.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now know why client reviews are so effective, many businesses obviously don't.
Source: LsaInsider
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of companies have exceptional and awesome rankings. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers