53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a doctor or an attorney.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp each month. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

70 Percent Of Consumers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

83% Of Customers Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs

A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the would-be customers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz