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More Than Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
The Average Review Word Count Has Gotten 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the potential customers are looking for. Nearly a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Google Represents 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Customers Prefer To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.
Source: Statista
People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumers Might Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal