70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider

When consumers have to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

82 Percent Of Consumers Visit Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Wish To Get The Facts About Business Product Or Services.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

89% Of Consumers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Google Represents 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Typical Review Word Count Has Become 65% Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal