95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a physician.

Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Due To The Fact That They Want To Acquire A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal