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Only 6% Of Customers Don't Rely On Client Reviews At All
According to consumer review data, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews initially.
Source: Statista
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Clients Would Likely Give A Review
More than a 35% would post a review to notify others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your clients establishes trust. Even something easy like responding to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of People Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15% of prospective consumers won't even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as suggestions from family and friends.
Source: Brightlocal
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal