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Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
89% Of Clients Review A Businesses Feedback To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of customers say written reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your clients develops trust. Even something like responding to their reviews and comments can make them feel valued.
As you might expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.
Although we now understand why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz