54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review statistics, a tremendous 19% of consumers always rely on online reviews and never a purchase without reading reviews first.

Source: Statista

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

89% Of Clients Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, clients choose to read reviews on their phones.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and good scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to consumers' recommendations online.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the vast bulk of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews remain without a reply. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers