Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

70% Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

If A Company Takes Care Of Problems Rapidly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Customers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista