63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a whopping 19% of customers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Likely Submit A Review

More than a 35% would do it to notify others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Individuals Want To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, clients prefer to read reviews on their cell phones.

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the vast majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal