Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now know why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

More Than Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation does not impact simply the customers. Prospective employees also look at rankings and read reviews.

Source: Deloitte

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of companies have good and awesome rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

89% Of Individuals Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

74 Percent Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the vast majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal