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53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a response. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the vast bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to inform others about their customer encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their choice making process.
Source: Podium
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
89% Of Customers Review A Companies Reactions To Reviews
Not only do most clients read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs