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USA Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.
Source: Statista
95% Of Dissatisfied Clients Will Go Back To A Company If A Company Manages To Resolve Issues Rapidly And Effectively
Customers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of All Younger Customers Were Asked To Post A Review Recently
Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to post a review on their business.
Source: Brightlocal
15 Percent Of Consumers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of possible customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of businesses have excellent and great rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
70% Of Consumers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a website can only presume when it pertains to trust.
Source: Review Trackers
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.
Source: Brightlocal
Over Half Of Customers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
74% Of Local Companies Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online scores stats, we discovered that a company requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal