Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now know why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of companies have great and awesome scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

89% Of Clients Read A Businesses Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is one of numerous that show the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for businesses with a perfect five star ranking.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a third of customers say written reviews are the only function that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel