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A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall score.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.
Although we now understand why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
If A Business Manages To Resolve Issues Rapidly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Business
Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
Over Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your clients builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you might anticipate, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs