The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

If A Company Handles Problems Quickly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

United States Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be customers are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a lawyer or a medical professional.

Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not impact simply the consumers. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte