91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Dissatisfied Consumers Will Return To A Business If A Company Deals With Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the exact same weight as advice from loved ones.

Source: Brightlocal

Many Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone