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89% Of Consumers Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
American Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.
Source: Statista
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or an attorney.
Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to take notice of customers' suggestions online.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'very influential'.
To highlight the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online rankings statistics, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically 2 out of 3 companies have great and exceptional rankings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal