Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as advice from friends and family.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to pay attention to consumers' suggestions online.

Source: Statuslabs

74 Percent Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of companies have outstanding and good scores. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no skirting around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine