More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do most individuals read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

95% Of Disappointed Customers Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation doesn't impact simply the consumers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review statistics, a whopping 19% of customers always rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

American Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista